The Art of Touch

From the very beginning, we integrated the theme of art and sport into the design of the space and the event area. The entrance area was decorated with stylish busts that gave guests a first impression of the artistic connection between soccer and creativity. Gallery walls decorated with themed artwork invited attendees to engage more deeply with the new shoe and its unique features. The centerpiece of the event area was a soccer obstacle course, which not only served as a sporting challenge, but also embodied the creative concept of the evening. The course began with a ball drop from a height of five meters, which heightened the excitement and anticipation of the participants. Players had to navigate their way through various stations, passing steles with ancient busts and impressive exhibits that further celebrated the art of the game. The final highlight of the course was the innovative station where the players' movement data was recorded and transformed into a unique digital artwork. This creative fusion of technology and sport gave participants the opportunity to experience and showcase their individual skills in a new, artistic form, and we would like to thank them for their trust and cooperation and are delighted to have been part of such an inspiring and unforgettable evening with a difference. It was an honor to design and realize the event "The Art of Touch" and we are proud to have contributed to this unique experience.

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