130 years of Hertha BSC
From Arkonaplatz to the here and now: Together with Hertha BSC, we were able to organize a celebration for the big anniversary that not only brought back memories, but also created new ones. A day for fans, families and soccer culture - full of emotion, atmosphere and genuine solidarity.
Hahohe
We had the great pleasure of designing and implementing the fan festival for Hertha BSC's 130th anniversary from scratch on the club's extensive grounds. An event for thousands of visitors that not only celebrated, but also told the story of a club with history, attitude and heart.
As the agency responsible, we took on the overall creative idea, the event design and the complete technical planning and management. We realized the stage construction and set design, developed a sense of space that was open, inviting and full of emotion - an atmosphere that guided the fans through the entire venue.
A special highlight was the exhibition on the club's history: 130 years of Hertha, founded in 1892 at Arkonaplatz - brought to life in a compact but effective presentation. A place of remembrance, pride and identification.
In the content area, we produced a campaign film in advance - it was presented on a large screen during the event and gave the day an additional emotional depth.
Our work ranged from production coordination and technical implementation to project management in close cooperation with all of the association's departments. As a well-coordinated team, we made sure that every detail was right - and that this day not only ran smoothly, but was moving.
A festival that honors history - and celebrates the future. For the fans. For Berlin. For the Old Lady.
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