130 years of Hertha BSC
From Arkonaplatz to the here and now: Together with Hertha BSC, we were able to organize a celebration for the big anniversary that not only brought back memories, but also created new ones. A day for fans, families and soccer culture - full of emotion, atmosphere and genuine solidarity.
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On the expansive grounds of Hertha BSC, we had the great pleasure of designing and executing the fan festival celebrating the club’s 130th anniversary from the ground up. It was an event for thousands of visitors that not only celebrated but also told the story of a club with history, character, and heart.
As the agency in charge, we handled the overall creative concept, the event design, and all technical planning and management. We built the stage and designed the set, creating a sense of space that was open, inviting, and full of emotion—an atmosphere that guided fans throughout the entire venue.
A particular highlight was the exhibition on the club’s history: 130 Years of Hertha, founded in 1892 at Arkonaplatz—brought to life in a compact yet impactful display. A place of remembrance, pride, and identification.
For the content segment, we produced a campaign video in advance—it was shown on a large screen during the event and added an extra layer of emotional depth to the day.
Our work ranged from production coordination and technical implementation to project management, all carried out in close collaboration with every department of the organization. As a well-coordinated team, we made sure every detail was just right—and that the day didn’t just go smoothly, but was truly memorable.
A festival that honors history - and celebrates the future. For the fans. For Berlin. For the Old Lady.
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