The world is your hotspot
Case
FRITZ!
Customer
Animation
Content

The world is your hotspot

We developed the "The world is your hotspot" campaign for AVM - including concept, 3D visuals and animation. The focus: mobile surfing with FRITZ! - at home, in a hotel or on the go. Visually strong. Technically precise.

Project
The world is your hotspot
Year
2025
Customer
FRITZ!
Location
Pax
m2
Direction
DOP
Services
Concept
3D Design
3D animation
Motion Design
Copywriting
Graphic design
Contact us
Christoph Gräfensten - fivekit Head of Content
Christopher
Gräfenstein
Head of Content
030 232578450chris@fivekit.com
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On the road. Connected. Secure.

For AVM 's channel marketing, we developed a campaign that makes mobile surfing tangible - and brings the possible uses of FRITZ! mobile routers into everyday life: 5G for the home, secure connections in the hotel, Wi-Fi in the van, when traveling or remotely in the countryside.

The central idea: "The world is your hotspot " - an invitation to rethink connectivity. Not location-bound, but flexible, smart and wherever you are.

We took over the conception of the campaign, the storytelling as well as the complete 3D visualization and animation. The FRITZ! routers were staged in different usage scenarios - realistic, visually strong and in the typical AVM look.

The content was prepared for digital channels and enables a consistent, comprehensible product narrative across all relevant touchpoints.