Onboarding Experience
For Hertha BSC, we created an immersive onboarding experience that immersesevery newplayer in the world of the club - even before their first home game. 8 minutes of goosebumps. On three screens. In the heart of blue and white.
A journey through history, pride and blue and white identity.
Immediately after their medical check, contract signing and first training session, new Hertha BSC players enter a room that not only informs - but touches. This is where their story with the club begins. And it begins with an experience that gets under your skin.
For this moment, we developed an 8-minute audiovisual onboarding experience that takes the newcomers - and employees - on a journey through over 130 years of the association's history. From Arkonaplatz to the here and now. From legends, setbacks and new beginnings. About what it means to be part of Hertha.
The Film is shown on a three-part screen set-up, complemented by an immersive light display and beamer projections that bring the room to life.
The result: a feeling, not a lecture. A ritual, not an info film.
A production that not only shows new players where they have landed - but what they will be carrying with them from now on.
Copywriting: Ricardo Mählmann
Editing: Christoph Gräfenstein
Sound design: Christoph Gräfenstein
Lighting programming: Peter Baumann
Technical planning: Peter Baumann
Project management: Felix Gräfe
Motion design: Sebastian Schäfer
