Zoom into the market
For EDEKA Berlin, we have brought the offer flyer into the now - with an animated endless zoom through an illustrative market full of hidden highlights. Two fingers, one swipe - and something new is waiting in every corner.
A swipe of the finger. One zoom. A world full of offers.
For EDEKA Berlin, we developed a visual campaign concept that completely rethinks the classic offer flyer - playful, animated and surprisingly interactive.
The idea: an endless zoom through a lovingly illustrated EDEKA store, where new areas, products and details can be discovered with the gesture of two fingers. Each zoom level opens up a new perspective: from the cheese counter to the vegetable section, from hidden offers to little surprises in every corner.
The result: an animated campaign that arouses curiosity, captures attention - and awakens the desire to shop. Without any loud discounts, but with plenty of detail, charm and movement.
