Apply for a job at EDEKA!
EDEKA becomes a gaming arena: for the trainee campaign, we used eSports stars and lots of animation to transform everyday training into a real gaming experience. Play to apply.
For the films for EDEKA Berlin, we took on the concept, shooting, animation and post-production - and together with the eSports stars from Hertha BSC, we created a world in which gaming and everyday training are playfully combined.
Making a career through play.
For the trainee campaign "Apply to EDEKA", we worked with EDEKA Berlin and the eSports pros from Hertha BSC to create a world that picks up young people where they are at home: In the gaming culture.
We filmed at night, in the middle of the EDEKA supermarket - so that we had enough time to build a playful parallel world out of shelves, tills and aisles. Here, Elias Nerlich & Co. were not simply sent through the market - they themselves became characters in a game that combines education, reality and pop culture.
Tetris while putting things away, Pacman in the warehouse, GTA as a trainee's everyday life and Guitar Hero at the checkout - we playfully staged typical training tasks and merged them with iconic games.
With lots of animation, fast cuts, over-the-top sound design and a good dose of humor, we created a campaign that stands out - and sticks.
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