Photos for the hummel EM campaign

For hummel's E24C campaign, we staged this season's new handball shoes - with a look that combines dynamism, athleticism and personality. In focus: the shoes. At the center: real handball greats. Silvio Heinevetter, Christian Schwarzer and other athletes stood in front of the camera for us and gave the campaign a face, attitude and energy.

Our goal: visual storytelling that not only presents the shoe, but also conveys the power and character of the game. We worked with high-contrast lighting, a targeted focus on movement and a sporty, minimalist visual language - always close to the action and the attitude of the players.

The resulting motifs were used for social media, online store, print and campaign communication - strong, clear and maximally brand-appropriate.

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