IAA Rooftop Event
When the automotive industry comes together at the IAA, presence is everything. For mobile.de, we created an exclusive rooftop event that leaves the hustle and bustle of the trade fair behind and focuses on the essentials: high-level networking and a first-class experience.
High-level networking at mobile.de
In September 2025, exclusivity meets vision during the late summer sunshine . While IAA Mobility 2025 transformed the streets of Munich into a showcase for the future, we created a special kind of retreat for mobile.de. In the vibrant heart of the city, at the exclusive OUT OF OFFICE location, we realized a three-day event concept that exchanged the hustle and bustle of the trade fair for an inspiring loft atmosphere and created space for connections and encounters.
Event photos: Madleen Keller
