Liebeskind @ Premium
Reduction as power. For Liebeskind Berlin, we created a trade fair design at PREMIUM Winter that embedded the "Black is the new black" collection in a deep black, visually charged space - inspired by the quiet power of the geisha.
Black is the new black.
For the winter edition of PREMIUM, we staged an exhibition stand with Liebeskind Berlin that sees restraint as strength - inspired by the quiet elegance and controlled energy of Japanese geishas.
At the center: the new "Black is the new black" collection, integrated into a room concept that focused entirely on black color schemes. Matt surfaces, dark textures, deep light - everything was staged to create a minimalist look that carries the collection rather than concealing it.
A special focus was placed on the thematic lamp design - also in black, deliberately placed in the room and almost sculpturally conceived. The light was not an accessory, but part of the narrative: restrained, accentuated, precise.
"The Power of Geisha" thus became a spatial metaphor: quiet, strong, aesthetic. A stage for clothing - and for attitude.
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