Dream Factory
For Hertha BSC, we developed a 40 square meter studio that makes interviews, onboardings, streams and immersive experiences possible - technically precise, flexible in terms of content and visually blue and white down to the last detail.
40 square meters. Endless possibilities.
What used to be a conference room is now Hertha BSC's media control center. On 40 square meters, we have developed a multi-purpose studio that can do it all: Content hub, onboarding space, streaming set - flexible to use, immersive experience.
Whether it's an interview with the new striker, a Twitch stream of the eSports team or internal communication - the studio responds to the club's requirements with a setup that can be adjusted in seconds using a touchscreen.
The core of the concept: a 360° projection of the room. Two large 16:9 screens, a 98" portrait screen and an additional projection surface provide visual depth. Plus: lighting accents, ambient sound, motion tracking - and an immersive experience that stages the blue and white world of Hertha.
The studio is also the first point of contact for new players, employees and guests: an interactive onboarding experience that immerses rather than explains.
All setups, lighting moods and content formats are stored in a media control system developed by us - available at the touch of a button. Ready when you need it.
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