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Urban Happiness
How do you get to the heart of urbanity, style and playful exaggeration?
For the summer edition of PREMIUM, we created a trade fair concept for Liebeskind Berlin that combines the essence of Berlin with a tribute to African energy. Urban Happiness - Touched by Africa became a walk-in statement: visually bold, staged to the max - and anything but ordinary.
Touched by Africa
For the summer edition of PREMIUM in Berlin, we worked with Liebeskind Berlin to develop an exhibition stand that combines the urban pulse of the city with the wild spirit of African landscapes - powerful, humorous, a little surreal.
The central highlight: a Berlin television tower breaking through the floor and rising up in the middle of the room. And hanging from it - an oversized gorilla clutching the top as if it were his personal playground. An image between pop culture, urban jungle and absurd exaggeration - which immediately sticks in the mind.
The staging conveyed the campaign theme "Urban Happiness - Touched by Africa" with a clear design language, strong materials and a spatial concept that deliberately focuses on breaks. Berlin meets Nairobi, asphalt meets dust, design meets attitude.
The stand became a stage, an installation - and the perfect expression of the Liebeskind Berlin brand: loud, self-confident, unique.
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