Our task was to make the flexibility of mobile routers tangible. The result was a digital campaign with three films and accompanying advertising materials.

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The core idea: stable internet is no longer tied to a specific location, but simply works wherever you need it—whether you're gaming in a camper van, streaming at home without a cable connection, or working on a houseboat. We staged these different usage scenarios to show that the technology works in everyday life.

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What made this production special was the approach of implementing the entire moving image worlds entirely on the basis of AI.

We embarked on a process that showed us how far technological possibilities in the field of visual design have already come. It was a challenge we were happy to take on in order to break new ground in campaign development. However, we didn't just rely on new tools. For the AI production design and AI styling, we drew on expertise from the world of traditional advertising films. The know-how of Kristine Alskne and Nina Boucherie helped to ground the AI-generated environments and give them cinematic depth.

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This combination of technological innovation and proven craftsmanship was crucial in achieving the desired quality. It is always exciting when these two worlds work so well together.

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The concept, animation, copywriting, post-production, production, project management, directing, and editing were all handled by fivekit. We were supported by Ricardo Mählmann for the concept and Sebastian Schäfer for prompt engineering and AI architecture, among others. It was a project that taught us a lot.