Our jersey for the city
We staged the new jersey for Hertha BSC - with a VFX smoke that carries the blue and white team spirit through Berlin. A cinematic metaphor for cohesion, faith and the heartbeat of the city.
For Berlin - a symbol of cohesion and pride.
For the launch of the new Hertha BSC jersey, we developed a Film that is more than just product staging. "Our jersey for the city" tells the story of an idea that runs through Berlin like smoke - from the Olympic Stadium into the streets, through the neighborhoods, past street signs, backyards and bus stops.
A visually staged VFX smoke that stands for attitude. For cohesion. For the belief in collective success - on the pitch and in the city.
The Film bridges the gap between sport, symbolism and design: shapes, patterns and lines that can be found in Berlin's architecture and everyday life reappear on the jersey. A visual statement that shows: This jersey doesn't just belong to the team - it belongs to the city.
