Legacy Jersey
The XXVI Legacy Jersey combines the highlights from 26 years of Hertha BSC x Nike in a new, bold design. The accompanying Film uses collage, cutout graphics and stop motion - and shows how patterns, colors and legends from the past become a jersey of a special kind.
A jersey made of patterns, moments and 26 years of history.
The XXVI Legacy Jersey is more than just a new jersey. It is an interplay of 26 years of Hertha BSC x Nike - a jersey that tells the story of this partnership in patterns, colors and details.
This is exactly where the Film comes in: In a collage-like mix of cutout graphics, stop-motion elements and dynamic game scenes, the highlights of past years are visually reassembled. Patterns from legendary jerseys flash up, jersey fragments move, shift and are superimposed.
In between: great Hertha moments, great Hertha names. Dardai, Marcelinho and all the other legends who shaped this era appear in the collage and interweave with the texture of the new jersey.
In the end, everything comes together to form a clear picture: The new jersey stands there as a symbol of legacy. A jersey that shows: We don't just wear blue and white - we wear history.
Concept & Creative Direction: Christoph Gräfenstein
Motion Design: Ethan Dru, Sebastian Schäfer, Ricardo Mählmann
Sound Design: Christoph Gräfenstein
Client: Hertha BSC, Gerrit Freund
Partner Agency: DRAVT, Sebas Valbuena
