fivekit Filmproduktion, Turn off the hate, Origami as a symbol of hope, Dela Dabulamanzi, HateAid
Turn off the hate
Case
HateAid
Customer
Commercial
Film
Hate on the net Film, fivekit concept, printing press as metaphor, Dela Dabulamanzi

Turn off the hate

Hate online is no coincidence - it is amplified by algorithms. Social media platforms prioritize content that polarizes because it generates more engagement. With "Turn off the hate", we have produced a Film for HateAid that addresses precisely this. In an abstract, visual world, the protagonists experience how handwritten hate messages fill the space around them. This illustrates that digital messages also have a direct and immediate effect on the people who receive them. But they realize that they can take control. By symbolically adapting the "printing press" - as a symbol for the algorithm - they change the digital space for the better.

Project
Turn off the hate
Year
2024
Customer
HateAid
Location
Pax
m2
Direction
Ricardo Mählmann
DOP
Christoph Gräfenstein
Services
Screenplay
Concept
Direction
Camera work
3D Design
3D animation
Location Scouting
Motion Design
Music composition
Color grading
Production
Cut
Post-production
Sound design
Project management
Special Effects
Contact us
Christoph Gräfensten - fivekit Head of Content
Christopher
Gräfenstein
Head of Content
030 232578450chris@fivekit.com
fivekit project, Turn off the hate, Camera work and VFX, BTS
fivekit Visual Effects, Turn off the hate, Social Media Metaphor, BTS, HateAid
BTS, film shoot, fivekit, production, Ricardo Mählmann, Magdalena Kugler, Christoph Gräfenstein
BTS, film shoot, fivekit, HateAid, Ricardo Mählmann, director
BTS, movie shooting, Dela Dabulamanzi
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For #OurInternet. For HateAid.

Our Film tells the stories of people who experience massive hate on the internet: They are all confronted with hurtful messages that multiply at breakneck speed. The hate messages appear as handwritten notes that increasingly flood the room. This makes it clear that digital attacks are just as real as physical threats. Those affected try to defend themselves - they fold the notes into origami. A sign of counter-speech, an attempt to transform the news. But it is not enough. The messages become more and more, the space becomes narrower. The origin of this mechanism is a printing press that incessantly spits out hate and fake news - a metaphor for the way social media platforms work. But the protagonists take their fate into their own hands. They actively intervene in the system and change the algorithm. The machine begins to spread not only hate, but also positive messages. This change sends a strong visual signal: The mood changes, the room fills with colorful origami figures - a symbol of transformation and hope. "Turn off the hate" makes it clear that the architecture of social networks is malleable. What is reinforced is not set in stone - it can be changed. Platforms have a responsibility and can curb hate if they use the right mechanisms. Together, we have it in our hands.

Agency & Production: fivekit GmbH
Director, Script & Casting: Ricardo Mählmann
DOP & CGI: Christoph Gräfenstein

Cast: Altamasch Noor, Dela Dabulamanzi, Helene Grass, Wahid Albarzawi

Edit: Rico Diogo Mahel
Music Production: Colton Rogers
Sound Design: Kraatz Studios, Rico Diogo Mahel
Grading: Christoph Hanisch
Motion Design: Sebastian Schäfer

1st AD: Magdalena Kugler
Head Lighting Designer: Yassin Kahteeb
Best Boy: Oliver Geissler
Lighting Designer: Thomas Selemin
1st AC: Juan Nasra
Production Design: madeye, Dirk Behrend
Props: Mimi Roncevic
Costume: Bettina Willumeit
Make-up: Jenna Smith
SFX: SFX Manufaktur / Uwe Schadow

Location: Fabrik 23
Camera Partner: 25p cine support
Light Partner: Lichtforum