Passion for gold
"Passion for Gold" is more than just a claim - it's a feeling that jumps out at you.
For hummel's E24C campaign, we developed a Film that visualizes precisely this spark: golden energy that radiates from the pitch to the fans' living rooms.
Shining moments - The Hummel for the European Handball Championship in Germany.
The E24C campaign for hummel centers around one idea: passion is contagious. We staged this moment in our campaign film - with golden particles that detach from the players, stream through the screen and reach the fans. Jerseys change color, faces light up, emotions are ignited.
The look: dynamic, strong, visually powerful. With a mixture of live-action film, VFX elements and precise sound design, we have told a story that goes far beyond product staging. It's not just about handball shoes - it's about what sport triggers: connection, energy, passion.
The Film is the centerpiece of the international campaign and conveys the spirit of hummel: sport as an attitude. Gold as a symbol for all those who let themselves be carried away - on the field, in front of the TV, in the middle of it all.
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