OMR Lounge 2026

The lounge in Hall B5 was designed to serve as a deliberate counterpoint to the rest of the hustle and bustle. In a hall normally dominated by noise and activity, there were only five of these quiet retreats. The goal was to create a space that, while situated right next to the Main Stage and thus right in the thick of things, developed its own calm atmosphere thanks to its set design.In its implementation, the focus was on tying together the various formats—such as the speaking slot on the Purple Stage and the masterclass—both in terms of content and visuals. It was less about showmanship and more about seamless event management that took the pressure off the participants. The additional organization of the lunch at the Bullerei briefly shifted the action away from the exhibition grounds to continue the exchange in a different setting.The production details ranged from coordinating the speakers to managing invitations and creating content on-site. Everything was designed to allow interaction between guests to develop naturally, without logistics taking center stage. 2026 demonstrated that, especially at an event of this scale, focusing on the essentials makes all the difference.