PayPal Plus @ DMEXCO
We created a clear, open trade fair stand for PayPal at DMEXCO 2019 - white, minimalist, PayPal blue. A space for dialog, brand and the digital future.
A statement in white and blue.
For PayPal's appearance at DMEXCO 2019, we developed a trade fair stand that clearly translates the brand values: trust, transparency and simplicity.
The design: clean, generous and open, with a dominant use of white surfaces accentuated by the typical PayPal blue. Graphically reduced, but with maximum presence.
The stand created space for exchange, information and digital product staging - without visual distractions, but with a clear structure, well thought-out routing and smartly integrated digital touchpoints.
Special attention was paid to the atmosphere: plants, lighting accents and specifically placed screens lent the space a modern lightness without losing the focus on the brand.
The result: a highly functional B2B exhibition stand that stands out from its surroundings - through calm, clarity and a consistent design language.
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